Methodology
GDdash is a powerful platform that analyzes all Google Discover data and provides actionable insights that can enable brands optimize and boost their Google Discover traffic and audience.
Google Discover is Google’s Social feed that recommend stories based on users’ interest, web and app activity, search history, location history, location settings, and many other variables. Users’ Interests are the topics they are interested in. Each Topic is a topic layer of connected interested based on Google algorithms.
Google has stated that there is no way to optimize Google Discover in a similar way we do for Search as it is “query-less” recommendations. Also, there is no way to track SERPs as you need to build infinite user profiles and still can’t get a good understanding of what are the common factors that helps some articles show more than other.
While this is true, there is still a way to optimize Google Discover by analyzing content that receives Google Discover traffic via NLP (Natural Language Processing). This enables us to understand how Google view the site content in terms of topics and categories. Then we analyze which of these topics and categories Google considers as s good fit for users’ interests.
Process:
- GDdash Connects with Google Search Console.
- Then Collects Google Discover daily data via APIs for the past 30-90 days.
- Then Crawls every page on site that gets Discover traffic.
- Then Analyzes pages content via NLP (Natural Language Processing).
- And finally Creates reports based on proprietary formulas to identify relative authority for each topic and category.
GDdash analyzes all Google Discover data on DAILY basis; we crawl each article that drove Discover traffic and utilizes the same technology Google uses to understand the content based on entities (topics), concepts and content categories.
We start by downloading the past 30-90 days of Google Discover data from Google Search console day by day, and each day’s data ongoing basis.
We assign a relevancy score to each entity for each article to calculate the total “Attributed Impressions” which translate to brand’s relative authority on topic based on their own corpus. This helps brands to focus more on topics that drives most impressions and uncover Striking Distance topics.
Core Premise
Gddash is the ONLY tool out there developed specifically around Google Discover that can analyze content, identify priority topics, provide actionable insights to boost Google Discover Traffic.
We help brands identify the topics (entities) that Google already considers them as an authority on these topics. Their content is already recognized by google as good match/fit for those users based on their interests. So instead of identifying the user, we identify the content that already Google picked for these users.
Understand Your Google Discover Performance
Google Search Console is an amazing reporting tool but when it comes to Discover it is a bit hard to analyze the data and drive meaningful insights. With GDdash you can quickly and easily understand your overall performance, how many pages discovered per day, what is your content average shelf life and much more.
Understand Your Content
GDdash categorizes your content into the same content categories Google has in their NLP. Understand the performance of each category, and see which categories are working harder for you
Get Competitive Insights
Compare your performance the whole dataset of 55 Billion Impressions and identify areas that underperform for the same content categories.
Get Topical Authority per Author
While there is no way we can calculate Topical Authority, we can calculate Relative Topical Authority based of the performance of your entities for each of your authors. You can now identify which topics each author excels at.
Get Actionable Insights
Google Discover Optimization is about understanding which topics, entities, content categories and concepts that Google already considers your site an authority for – getting impressions and clicks – and doubling down on those topics. GDdash quickly highlights the opportunity for you.
Find Out Your Most Valuable Pages
While GSC provides the performance of all your pages in terms of clicks and impressions, we go beyond the obvious and provide you with content shelf life, entities and more.
It is not just about the pages, it is about the topics that drove these pages to perform well.
Uncover How Google Understands Each Page
We analyze each article that drove Discover traffic in terms of entities, topics, concepts and content categories utilizing Google Technology.
Get Your Most Authoritative Topics & Entities
By analyzing all your content that drove Discover traffic and assign “relevancy” scores, we can easily identify the top performing entities for your content.
And more to come
we have an extensive roadmap from identifying your top authors, which topics they excel at, schema optimization, analyzing content that doesn’t get discover traffic and much more …