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John Shehata is a globally recognized SEO strategist and audience development expert with 25+ years of experience in digital marketing and Audience Growth.
He is the founder of NewzDash, the leading real-time News SEO platform, and GDdash, the first analytics tool built specifically for Google Discover. John also created NESS (News & Editorial SEO Summit), the first and largest SEO conference dedicated to news publishers, attracting 800+ attendees annually. He also organizes the international SEO for News Meetups in NYC, London, and Munich.
Named one of USA Today’s 10 Most Influential SEO Experts, John’s work has won multiple awards, including the Global Search Awards for Best SEO Software.
John has helped optimize 100s of enterprise and news sites including ESPN, ABC News, Reddit, Vogue, GQ, The New Yorker, Oscars.com, and The Atlantic. Most recently, he served as Global Vice President of Audience Development Strategy at Condé Nast, leading a team of 100+ experts across SEO, social, audio, email, innovation, and partnerships for 60+ brands in 11 international markets.
Previously, he held executive roles at Disney/ABC TV Group and Advance Local, leading SEO and social strategy across major TV networks and newspapers. Throughout his career, John has trained thousands of editors, journalists, and content creators on editorial SEO and social strategy.
He continues to speak at top industry conferences and is recognized for his expertise in News SEO, Google Discover, technical SEO, and AI-driven content strategies.