Thanks for using GDdash.com
As you may know the only optimization you can do when it comes to Google Discover is figuring out which entities that work well for you – the ones that Google already deemed you an authority – and doubling down by writing more content focused on these entities.
Based on this concept above we built the tool to highlight Entities & Concepts that work well for your site.
The tool has 5 reports to help you optimize for Google Discover:
- Summary Report
- Provides you your site’s overall performance
- Identify what is your Average Daily Pages Published “discovered”, and see if your trend going down/up
- Check Recommended Entities – these are entities that work well for you >> work with the editorial team to write more about these entities
- Check Recommended Concepts – these are themes that your content is well performing in
- Categories Report
- Categorizes your content based on Google Content Classification
- Focus on big bubbles – these are the content categories that have the biggest opportunity.
- Consider writing less content about smaller bubbles at the end of the chart unless they have high CTR
- If they have high CTR, test writing more content and see if it works for you
- Click any category to see if it is improving overtime
- Check the number of Pages of each category and select high CTR categories and see if you can write more content
- Entities Report
- Provides a detailed view of all Entities and their importance/relevancy in Google Discover. In our opinion it is the most important report
- Sort by number of pages
- Find which entities you write the most about and how the CTR and Silence numbers are performing.
- CTR 3%+ and Salience 0.5+ are good numbers, anything above is performing well
- Consider writing more on entities with above average CTR and Silence
- Consider writing less on Entities with less than average unless they bring good search traffic
- Sort by CTR
- Find Entities with High CTR, above average Salience and low pages count and consider writing more
- Sort by Attr. Impr. (attributed Impressions)
- Find the ones with downward “Change” – click the entity and find out which themes work for you and which don’t
- Find the ones with upword “Change” – and consider writing more
- Concepts Report
- Provides the top themes that work for you
- Communicate with edit team to consider these themes
- Pages Report
- These are the top performing pages on your site
- Click on these pages to get Concepts and Entities and Try to replicate in newer stories